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The Team


Wheel Well is the only non-profit organisation that focus exclusively on road safety for children. Wheel Well is a registered section 21 non-profit company. Tax exemption in terms of section 18A of the Income Tax Act has been approved and Wheel Well is proud of their new PBO number: 930041005. Wheel Well is a Level 4 BEE contributor. The members on the board have sound and extensive experience in the Transport, Safety, Training and Marketing sectors.

Our Destination:

Wheel Well strives to be the most visible, audible and effective change agent in Road Safety for Children in South Africa thereby reducing the death toll of children on our roads.

Our Journey:

To raise awareness, educate and effect changes and enforcement of legislation on issues surrounding road safety pertaining to children both in and around the vehicle.

This will be accomplished through visible community and national campaigns/ projects. Wheel Well will align with partners and sponsors of like mind, whilst maintaining complete integrity and transparency in its activities.

The Driver:

Peggie Mars, founder of Wheel Well, has extensive experience in car seats across all brands and models and keeps up to date on all trends and developments within that industry. A teacher by profession, she has a special connection with children and she lives out her passion for knowledge and education through her various campaigns.

The Navigators:

Eugene Herbert

Eugene has been involved in the motor industry for the past 33 years and has held directorships in several companies. Eugene’s depth of experience and expertise in the industry as well as in Road Safety, add immeasurable value to Wheel Well.

Peter Townshend

Peter has extensive business experience and an expert in ethical and effective business practises. He is the owner of several businesses and his vast tome of knowledge and innovative approach to business help steer us with ease through the rocky roads and potholes.

Charmaine van Wyk

Charmaine is the Public Relations Manager for Bakwena N1N4 Toll Road. Besides managing all aspects of PR & marketing within Bakwena, Charmaine’s involvement in CSI (Corporate Social Investment) is testimony to her enthusiasm & commitment in the areas of Road Safety, environmental, health, community upliftment and nature conservation along the N1N4 route.

Frank Jackson

Frank is the Business Development Officer at The Endangered Wildlife Trust and is as passionate about the plight of our children as he is about the preservation of our wildlife heritage. He brings a wealth of experience, knowledge, and skills to our team.

Our Co-Drivers:

Thabile Shuping is the lovely lady that holds the fort at our shop in Brightwater Commons. Her hands-on experience in car seats ensures that the seats donated to us are expertly cleaned and handed out with the necessary knowledge to the parents to use the seats effectively. This lady has magic in her hands and a song in her heart.

Our Racing Stripes:

We have earned our racing stripes through hard work and our extensive hands-on experience with car seats. All the seats that go through our hands are thoroughly checked for safety and professionally cleaned. Our focus is first and foremost the safety of the next child in that seat and not the profit that might come from it. Seats that does not meet our high standards are sent for recycling. Every parent also gets a complete Car Seat 101 lesson on how to use and install the seat. We will hold their hand through all the stages of car seats and challenges that go with the territory. Our motto is: For Impact – not for Profit.

Our Fuel:

Like all modern vehicles, Wheel Well is streamline and fuel efficient. We make funding go far with our economical driving style.

Currently our tanks hold enough fuel to last us three months ahead. It is much like traveling at night. You can only see the road ahead as far as the headlights allow, but you have complete faith that the rest of the road is there. Additional funding will help us see the road further ahead and appreciate and affect the changing scenario that is road safety for children in South Africa.

Our Milestones:

On an epic journey such as this one, there are many memorable moments. Every bit of funding that comes in, all the seats donated, all the very special children and their families, over 4300 thus far, that the Car Seats for Kids campaign has touched and all those precious moments that we experience are all very special milestones on our journey. Please browse the rest of our website for our magic moments. Milestones that stand out are:

  • Our annual October Transport Month collaborations with Imperial and Primedia. This year we are in Cape Town. Tune in at the time for updated information;
  • Amendment 22 to the National Road Traffic Act that makes car seats compulsory for children under 3.
  • Opening our shop at Brightwater Commons;
  • Growing from a campaign into a fully-fledged Not-for-Profit company that is making huge strides for children in Road Safety.
  • Received the Prince Michael International Road Safety Awards in London. - Shop for over 300,000 Premium Domains
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